How Do You Use Your WIIFM?


“What’s in it for me” (WIIFM) should drive your judgement and decisions.

Business owners battling day-to-day challenges can quickly lose sight of their WIIFM. 

And this is dangerous because it allows less productive biases to influence their performance, such as negativity, anxiety and knee-jerk reactions.

Why do you run your small business? 

When asked, business owners typically reply with a customer-centric response, such as to fill a market gap, deliver outstanding service, or improve client outcomes.

These are “what’s in it for the customer”, not “what’s in it for the small business owner”.  

Why do you run your small business over being an employee or an investor? 

This question gets to the heart of a business owner WIIFM, such as financial freedom, balancing work and life, or being your boss. 

WIIFM is like a bread culture. If you don’t continue to feed the culture, it will perish, and there will be no bread. 

The best way to feed your WIIFM is to use it to guide your judgements and decisions. For example:

  • Does this action support my financial freedom?
  • How do my activities balance work and life?
  • Is my response demonstrating I am my boss?

How will you use your WIIFM today?

I coach business owners to double their profit and earn a 2x return on my fee. 

To learn more about how to grow your business, click on “Access My Free Video” – I’ll send you a copy of my book.

Recent Posts

Book a session ($295)​

Are you ready for a demonstration of how we identify and implement strategies to grow your business? We’ll give you 3 strategies to increase your profit by $10,000 in this 45-minute session.​

Free discovery call

Are you curious how your business can grow through the YPG Profit Accelerator Program?

We’ll answer all your questions on a 30-minute call with no sales pitch or offers to buy.

Download free e-book

Are you keen to learn about 12 business strategies to increase your business revenue and profit?

We’ll send you a copy of our e-book for you to immediately use to grow your business.

Download e-book

Simply enter your name and email below to download this free e-book.